Sparkatopia

Red Shoes Speaks No. 77 Politics and Social Media

tommytrc — Fri, 16 Mar 2012 17:05:09 +0000

Do you dive into political conversations on social media? Or do you stay far away? Tommy and Lisa talk about politics in the social media sphere.

Red Shoes Speaks No. 76 – to Fire or Not to Fire, That is the Question

tommytrc — Fri, 16 Mar 2012 16:57:08 +0000

Lisa and Tommy talk about the new Amazon Kindle Fire and what role it plays in the marketplace.

My trip to the Buzz Live Studios with Maureen Wallenfang

tommytrc — Tue, 01 Nov 2011 00:10:26 +0000

I was asked to be a guest today on Buzz Live, the Appleton Post Crescents weekly retail business program. Such a treat!!!

I was joined by host Maureen Wallenfang as we talk about how businesses can profit from social media, and answer your questions.

Watch live streaming video from postcrescentbuzzlive at livestream.com

Red Shoes Speaks No. 74 Bad Critiques vs Great Customer Service

tommytrc — Tue, 18 Oct 2011 21:27:49 +0000

Are you listening to your customers? If they say something bad about your business in real time on Twitter, would you confront them in person?

http://www.youtube.com/watch?v=vZB9eyK941A

Red Shoes Speaks – No. 73 Abercrombie & Fitch PR Win?

tommytrc — Tue, 30 Aug 2011 16:05:47 +0000

Abercrombie & Fitch has asked “The Situation” from the hit series “Jersey Shore” not to wear their line of clothing. Lisa & Tommy talk about this bold PR move and discuss. Do they really hate Mike “The Situation” Sorrentino that much or are they just trying to catch the attention or people and build buzz? Lisa & Tommy make the case, but what say you?

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

Red Shoes Speaks No. 72 – Censoring Comments on Facebook

tommytrc — Mon, 29 Aug 2011 13:58:48 +0000

Lisa & Tommy talk about Versace and their controversial choice to delete and turn off their Facebook comments regarding the hot button topic of sandblasting their jeans. How do you handle controversy when it happens to you? Do you have a crisis communication policy? Does deleting comments make them really go away?

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

http://www.youtube.com/watch?v=_VrSDOXhCXg

Red Shoes Speaks No. 71 Personalized Thank You Notes

tommytrc — Wed, 27 Jul 2011 19:33:10 +0000

Tommy received a personalize thank you note in a technology purchase at work. Lisa and Tommy talk about ways companies differentiate themselves from their competition.

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

http://www.youtube.com/watch?v=MouWy8nmTys

Red Shoes Speaks No. 70 – Facebook & Skype together

tommytrc — Wed, 20 Jul 2011 11:45:46 +0000

Lisa & Tommy talk about the new integration of Skype chat within Facebook. Lisa’s not so big on the instant messaging capabilities in Facebook and doesn’t think she will use the video chat capabilities. Tommy is also leery of the new capabilities. Each tool has its own to gain from the merger of services. Interesting to see where this will go.

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

http://www.youtube.com/watch?v=zR1whJnEKtw

Red Shoes Speaks No. 69 Dumping our Website

tommytrc — Wed, 20 Jul 2011 11:33:26 +0000

Tommy & Sara talk about a newspaper in Maryland that moved all their web presence form their corporate website to Facebook. A bold move dumping their website but if you think about it, it maybe a smart move! They are taking their stories and content to where their readers are instead of making their readers leave Facebook to go get the content.

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

http://www.youtube.com/watch?v=uL5WojZSNhs

Red Shoes Speaks No. 68 Social Media Slip-ups

tommytrc — Fri, 08 Jul 2011 15:00:31 +0000

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

http://www.youtube.com/watch?v=vHsKDrxd6eQ