Sparkatopia » Automobile http://www.tommytrc.com/sparkatopia Welcome to my little spot in the world Wed, 08 Sep 2010 13:49:55 +0000 en hourly 1 http://wordpress.org/?v=3.0.1Sparkatopia http://1.gravatar.com/avatar/1464b78a60ab9cdf7a2634af7345ccbb?s=48&d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%http://www.tommytrc.com/sparkatopia Red Shoes Speak No. 13: Toyota’s Crisis Communications Mishaphttp://www.tommytrc.com/sparkatopia/red-shoes-speak-no-13-toyotas-crisis-communications-mishap/ http://www.tommytrc.com/sparkatopia/red-shoes-speak-no-13-toyotas-crisis-communications-mishap/#comments Tue, 16 Feb 2010 20:06:38 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1122 In a world of 24/7 news and social media communication, how should Toyota have handled their recent recalls that affected 2.3 million vehicles? Tommy and Lisa discuss crisis communications and examples of how companies have handled similar situations. What would be your advice to Toyota? #redshoesspeak

Red Shoes Speak No. 13: Toyota’s Crisis Communications Mishap from Jessica Dennis on Vimeo.

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