Sparkatopia

Are you listening to your customers? If they say something bad about your business in real time on Twitter, would you confront them in person?

Tommy received a personalize thank you note in a technology purchase at work. Lisa and Tommy talk about ways companies differentiate themselves from their competition.

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

Lisa & Tommy talk about the new integration of Skype chat within Facebook. Lisa’s not so big on the instant messaging capabilities in Facebook and doesn’t think she will use the video chat capabilities. Tommy is also leery of the new capabilities. Each tool has its own to gain from the merger of services. Interesting to see where this will go.

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

Lisa and Tommy talk about their picks for best news aggregators for their Apple iPads. Lisa likes Fluent News and the Daily and Tommy prefers flipboard. One beef they both find with the crop of newsreaders is the fact it takes time to download content and they are not very friendly in situations where you don’t have wifi or 3G access…like airline travel. There needs to be a way you can pre-download content for offline reading.

What’s your favorite newsreader / aggregator for your iPad? Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

Lisa and Tommy talk about a tradition that Lisa learned at her first PR job called March FORTH. A time to stop and reflect with fellow co-workers on the past year, set goals both personally and professionally and look forward to the future.

We discuss how Klout works, brands going directly to consumers for reviews and if consumers will provide honest feedback to a company’s products or services.

Tommy and Lisa talk about the Superbowl (Go Pack Go!) and how a few companies are integrating social media campaigns with the excitement.

Tommy and Lisa talk about the roll out of the Internet and it’s expected impact in the mid to late 90s. While the Internet didn’t change business over night back then, it surely is happening now. Take a listen and let us know what you think.

Red Shoes Speaks No. 56 A little discussion about a big change from Lisa Cruz on Vimeo.

Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.

How did TSA do communicating the new screening process to both their own employees and the public? Let us know what you think.

Red Shoes Speaks No 55 Lisa’s TSA Experience from Lisa Cruz on Vimeo.