Sparkatopia

Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.

How did TSA do communicating the new screening process to both their own employees and the public? Let us know what you think.

Red Shoes Speaks No 55 Lisa’s TSA Experience from Lisa Cruz on Vimeo.

Check into this! Is Foursquare evolving fast enough for businesses? Are you not digging Digg? Is Facebook evolving too fast? Weigh in as we discuss the evolution (of not) of social media platforms.

Red Shoes Speaks No. 53 The evolution of Social Media Tools from Lisa Cruz on Vimeo.

Consumers are gathering their news and information in a variety of ways. Therefore, it’s more important than ever for government to deliver information on multiple platforms today. Tommy and Lisa discuss the ins and outs of consistently delivering information where the consumer is engaged.

Red Shoes Speaks No. 52 Why government needs to use social media to get the word out from Lisa Cruz on Vimeo.

Once you get over the growth of Lisa’s pregnant belly, take a listen of what Tommy and Lisa have to say about the crush of negative political ads that ran during midterm elections. Did you have your fill? Do you think negative ads help or hurt the candidates? What would you think about a candidate who chose not to use negative ads?

Red Shoes Speaks No. 50 Negative Ads in Politics from Lisa Cruz on Vimeo.

45 percent of employers are looking at job candidates’ profiles online. How does this apply to kids today? Lisa and Tommy talk about being smart when it comes to kids’ online presence.

Red Shoes Speaks No. 49 – Beware what you post online from Lisa Cruz on Vimeo.

Was it a big PR move for Facebook founder Mark Zuckerberg to announce a $100 million donation to Jersey schools during the release of The Social Network? See what Tommy and Lisa think.

Red Shoes Speaks No. 48 $100 Million donation from Lisa Cruz on Vimeo.

You are what you text, tweet and Facebook. We live in a transparent world but are most ready for it?

Red Shoes Speaks No 47 Transparancy and Public Office from Lisa Cruz on Vimeo.

Is social media feeding into sloppiness? Are we getting lazy about fact checking? Tommy and Lisa take a closer look at the Washington Post situation that featured Michael Wise.

Red Shoes Speaks No. 45 Fact Checking and Social Media from Lisa Cruz on Vimeo.

They still generate a lot in ad revenue but do we still need the Yellowbook? Tommy and Lisa discuss the pros and cons as well as who might still be using them.

Red Shoes Speaks No. 44 Yellowbooks are still around? from Lisa Cruz on Vimeo.