Sparkatopia

Was it a big PR move for Facebook founder Mark Zuckerberg to announce a $100 million donation to Jersey schools during the release of The Social Network? See what Tommy and Lisa think.

Red Shoes Speaks No. 48 $100 Million donation from Lisa Cruz on Vimeo.

You are what you text, tweet and Facebook. We live in a transparent world but are most ready for it?

Red Shoes Speaks No 47 Transparancy and Public Office from Lisa Cruz on Vimeo.

Is social media feeding into sloppiness? Are we getting lazy about fact checking? Tommy and Lisa take a closer look at the Washington Post situation that featured Michael Wise.

Red Shoes Speaks No. 45 Fact Checking and Social Media from Lisa Cruz on Vimeo.

They still generate a lot in ad revenue but do we still need the Yellowbook? Tommy and Lisa discuss the pros and cons as well as who might still be using them.

Red Shoes Speaks No. 44 Yellowbooks are still around? from Lisa Cruz on Vimeo.

Lisa shares her opinion with Tommy on reading on her Kindle versus the iPad. Hands down she will stick with her Kindle when it comes to reading time. Listen to her reasons why.

Red Shoes Speaks No. 38 For Reading ebooks, I prefer the Kindle from Lisa Cruz on Vimeo.

Lisa and Tommy discuss a photograph he took while having breakfast at a local fast food restaurant. A group of senior’s having coffee. Could this be the origin of the first tweet-up? Social media really isn’t all that new now is it…just ask your grandpa who went to the corner store for a cup of coffee and some chat time with a bunch of old friends.

Red Shoes Speaks No. 32 The Origins of the Tweetup from Lisa Cruz on Vimeo.

Tommy and I talk about slow reading versus skimming content. Do you take the time to really read with focus or are you skimming and easily distracted?

Red Shoes Speaks No. 31 Slow vs Skimming as You Read from Lisa Cruz on Vimeo.

The best part of spring time is the ability to open the windows and clean out the closets. While you are taking care of your home, why not look at your social media home, too. Are you getting endless email newsletters and alerts? Are you friends with people who you don’t engage with? Lisa & Tommy discuss the need to take some time to do some social media “digital” spring cleaning.

Red Shoes Speaks No. 27 Digital Spring Cleaning from Lisa Cruz on Vimeo.

Today I had one of those experiences that you always dream about but rarely get to be a part of. I met the most amazing twitter gal. Rewind a few months ago. @lisaredshoespr and @jessdennis were at SXSW and tweeted about meeting @cathybrowne. The talked about what a doll she was… When I tweeted that I would be coming to Vancouver for business, she immediately tweeted back that she wanted to meet me. Of course Lisa & Jess said that I MUST meet her, so the bar was set high.

Cathy traveled half hour to my hotel to meet me, what a sacrifice. Its hard to put into the words how great the 60 minutes I spent with her. I’m really not sure what it is or why I feel this way, but I’m so humbled being able to meet her. What an inspiration to have chatted and traded social media war stories. This is exactly what social media is all about and taking engagement to the highest level. THANK YOU @cathybrowne for leaving a mark on my Vancouver trip and a mark on my life. You Rock!

In a world of 24/7 news and social media communication, how should Toyota have handled their recent recalls that affected 2.3 million vehicles? Tommy and Lisa discuss crisis communications and examples of how companies have handled similar situations. What would be your advice to Toyota? #redshoesspeak

Red Shoes Speak No. 13: Toyota’s Crisis Communications Mishap from Jessica Dennis on Vimeo.