Sparkatopia

Are you listening to your customers? If they say something bad about your business in real time on Twitter, would you confront them in person?

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

We discuss how Klout works, brands going directly to consumers for reviews and if consumers will provide honest feedback to a company’s products or services.

Jess dishes on her top 5 iPad apps with Tommy. Let us know your favorites!

Red Shoes Speaks No. 36 Jess’s 5 Top iPad Picks from Lisa Cruz on Vimeo.

Does it feel like people are too positive on twitter and social media in general? Do you gravitate to people who are positive in nature? Is your glass half empty or half full? Lisa and Tommy discuss this social media topic in this weeks Red Shoes Speak. #redshoesspeak

Red Shoes Speak No 12: Positive Influences on Twitter from Jessica Dennis on Vimeo.

Will e-mail be around in a few years from now? Are Web sites on their way out? Should companies have a social media corporate policy? Tommy and Lisa share their 2-cents worth on what they think is coming up in 2010 and beyond.

Social Media/Technology Predictions for 2010 from Lisa Cruz on Vimeo.