Sparkatopia

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

Jess & Tommy talk about a quote from the CEO of Acer Computer on how the success of the Apple iPad is due to irrational consumers. How well do you as consumers like being called irrational? be part of the discussion by leaving your comments below or tweeting using the hashtag #redshoesspeaks

httvhp://www.youtube.com/watch?v=-ChXZkVJ3ko

Lisa and Tommy talk about a tradition that Lisa learned at her first PR job called March FORTH. A time to stop and reflect with fellow co-workers on the past year, set goals both personally and professionally and look forward to the future.

Tommy and Lisa talk about the roll out of the Internet and it’s expected impact in the mid to late 90s. While the Internet didn’t change business over night back then, it surely is happening now. Take a listen and let us know what you think.

Red Shoes Speaks No. 56 A little discussion about a big change from Lisa Cruz on Vimeo.

Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.

What’s your sign-off? How you close your emails can win or lose you friends. Take care to use words carefully! Jess and Tommy took about the different ways to conclude an email and their personal preferences.

Red Shoes Speaks No. 54 Email Closings from Lisa Cruz on Vimeo.

Consumers are gathering their news and information in a variety of ways. Therefore, it’s more important than ever for government to deliver information on multiple platforms today. Tommy and Lisa discuss the ins and outs of consistently delivering information where the consumer is engaged.

Red Shoes Speaks No. 52 Why government needs to use social media to get the word out from Lisa Cruz on Vimeo.

Tommy and Lisa talk about recent news and blogs that say the web is dying. What do you think?

Red Shoes Speaks No 42 The web is dying from Lisa Cruz on Vimeo.

Lisa shares her opinion with Tommy on reading on her Kindle versus the iPad. Hands down she will stick with her Kindle when it comes to reading time. Listen to her reasons why.

Red Shoes Speaks No. 38 For Reading ebooks, I prefer the Kindle from Lisa Cruz on Vimeo.

The best part of spring time is the ability to open the windows and clean out the closets. While you are taking care of your home, why not look at your social media home, too. Are you getting endless email newsletters and alerts? Are you friends with people who you don’t engage with? Lisa & Tommy discuss the need to take some time to do some social media “digital” spring cleaning.

Red Shoes Speaks No. 27 Digital Spring Cleaning from Lisa Cruz on Vimeo.