Sparkatopia » Public relations http://www.tommytrc.com/sparkatopia Welcome to my little spot in the world Tue, 01 Nov 2011 00:10:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1Sparkatopia http://0.gravatar.com/avatar/1464b78a60ab9cdf7a2634af7345ccbb.png?s=48http://www.tommytrc.com/sparkatopia Red Shoes Speaks No. 68 Social Media Slip-upshttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-68-social-media-slip-ups/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-68-social-media-slip-ups/#comments Fri, 08 Jul 2011 15:00:31 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1442 Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

www.youtube.com/watch?v=vHsKDrxd6eQ

 

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]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-68-social-media-slip-ups/feed/ 0 Red Shoes Speaks No 64 Irrational Customershttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-64-irrational-customers/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-64-irrational-customers/#comments Mon, 25 Apr 2011 16:19:58 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1425 Jess & Tommy talk about a quote from the CEO of Acer Computer on how the success of the Apple iPad is due to irrational consumers. How well do you as consumers like being called irrational? be part of the discussion by leaving your comments below or tweeting using the hashtag #redshoesspeaks

httvhp://www.youtube.com/watch?v=-ChXZkVJ3ko

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]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-64-irrational-customers/feed/ 0 Red Shoes Speaks No. 62 March F.O.R.T.H.http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-62-march-f-o-r-t-h/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-62-march-f-o-r-t-h/#comments Tue, 22 Mar 2011 23:18:24 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1420

www.youtube.com/watch?v=rY3g8NhFhk0

Lisa and Tommy talk about a tradition that Lisa learned at her first PR job called March FORTH. A time to stop and reflect with fellow co-workers on the past year, set goals both personally and professionally and look forward to the future.

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]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-62-march-f-o-r-t-h/feed/ 1 Red Shoes Speaks No. 56 A little discussion about a big changehttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-56-a-little-discussion-about-a-big-change/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-56-a-little-discussion-about-a-big-change/#comments Thu, 23 Dec 2010 16:28:03 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1395 Tommy and Lisa talk about the roll out of the Internet and it’s expected impact in the mid to late 90s. While the Internet didn’t change business over night back then, it surely is happening now. Take a listen and let us know what you think.

Red Shoes Speaks No. 56 A little discussion about a big change from Lisa Cruz on Vimeo.

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]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-56-a-little-discussion-about-a-big-change/feed/ 0 Red Shoes Speaks No. 51 Celebrity Influencershttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-51-celebrity-influencers/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-51-celebrity-influencers/#comments Mon, 20 Dec 2010 15:50:55 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1391 Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.



]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-51-celebrity-influencers/feed/ 1 Red Shoes Speaks No. 54 Email Closingshttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-54-email-closings/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-54-email-closings/#comments Wed, 08 Dec 2010 16:39:40 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1386 What’s your sign-off? How you close your emails can win or lose you friends. Take care to use words carefully! Jess and Tommy took about the different ways to conclude an email and their personal preferences.

Red Shoes Speaks No. 54 Email Closings from Lisa Cruz on Vimeo.



]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-54-email-closings/feed/ 1 Red Shoes Speaks No. 52 Why government needs to use social media to get the word outhttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-52-why-government-needs-to-use-social-media-to-get-the-word-out/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-52-why-government-needs-to-use-social-media-to-get-the-word-out/#comments Mon, 06 Dec 2010 16:36:06 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1381 Consumers are gathering their news and information in a variety of ways. Therefore, it’s more important than ever for government to deliver information on multiple platforms today. Tommy and Lisa discuss the ins and outs of consistently delivering information where the consumer is engaged.

Red Shoes Speaks No. 52 Why government needs to use social media to get the word out from Lisa Cruz on Vimeo.



]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-52-why-government-needs-to-use-social-media-to-get-the-word-out/feed/ 0 Red Shoes Speaks No. 42 The web is dyinghttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-42-the-web-is-dying/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-42-the-web-is-dying/#comments Thu, 02 Sep 2010 21:30:53 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1328 Tommy and Lisa talk about recent news and blogs that say the web is dying. What do you think?

Red Shoes Speaks No 42 The web is dying from Lisa Cruz on Vimeo.



]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-42-the-web-is-dying/feed/ 1 Red Shoes Speaks No. 38 For Reading ebooks, I prefer the Kindlehttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-38-for-reading-ebooks-i-prefer-the-kindle/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-38-for-reading-ebooks-i-prefer-the-kindle/#comments Mon, 16 Aug 2010 21:28:56 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1316 Lisa shares her opinion with Tommy on reading on her Kindle versus the iPad. Hands down she will stick with her Kindle when it comes to reading time. Listen to her reasons why.

Red Shoes Speaks No. 38 For Reading ebooks, I prefer the Kindle from Lisa Cruz on Vimeo.



]]> http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-38-for-reading-ebooks-i-prefer-the-kindle/feed/ 5 Red Shoes Speaks No. 27 Digital Spring Cleaninghttp://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-27-digital-spring-cleaning/ http://www.tommytrc.com/sparkatopia/red-shoes-speaks-no-27-digital-spring-cleaning/#comments Tue, 18 May 2010 00:49:19 +0000 tommytrc http://www.tommytrc.com/sparkatopia/?p=1219 The best part of spring time is the ability to open the windows and clean out the closets. While you are taking care of your home, why not look at your social media home, too. Are you getting endless email newsletters and alerts? Are you friends with people who you don’t engage with? Lisa & Tommy discuss the need to take some time to do some social media “digital” spring cleaning.

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Red Shoes Speaks No. 27 Digital Spring Cleaning from Lisa Cruz on Vimeo.



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