Sparkatopia

Are you listening to your customers? If they say something bad about your business in real time on Twitter, would you confront them in person?

Abercrombie & Fitch has asked “The Situation” from the hit series “Jersey Shore” not to wear their line of clothing. Lisa & Tommy talk about this bold PR move and discuss. Do they really hate Mike “The Situation” Sorrentino that much or are they just trying to catch the attention or people and build buzz? Lisa & Tommy make the case, but what say you?

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

Tommy & Sara talk about a newspaper in Maryland that moved all their web presence form their corporate website to Facebook. A bold move dumping their website but if you think about it, it maybe a smart move! They are taking their stories and content to where their readers are instead of making their readers leave Facebook to go get the content.

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

Jess & Tommy talk about an article in INC magazine on the online home made / vintage selling site Etsy. Anyone can launch and sell on etsy.com but if you grow too large and have to outsource the production of such goods, you can not sell on the site any longer. Jess then turns the discussion to social selling and the “sell at home” marketplace. Makes you think how important social media and relationships are to the selling and buying process. Do you take recommendations for friends and family before you make purchasing decisions? Please be part of the discussion. Use #redshoespeaks in twitter or comment below!

Jess & Tommy talk about a quote from the CEO of Acer Computer on how the success of the Apple iPad is due to irrational consumers. How well do you as consumers like being called irrational? be part of the discussion by leaving your comments below or tweeting using the hashtag #redshoesspeaks

httvhp://www.youtube.com/watch?v=-ChXZkVJ3ko

Lisa and Tommy talk about a tradition that Lisa learned at her first PR job called March FORTH. A time to stop and reflect with fellow co-workers on the past year, set goals both personally and professionally and look forward to the future.

We discuss how Klout works, brands going directly to consumers for reviews and if consumers will provide honest feedback to a company’s products or services.

Tommy and Lisa talk about the Superbowl (Go Pack Go!) and how a few companies are integrating social media campaigns with the excitement.

How did TSA do communicating the new screening process to both their own employees and the public? Let us know what you think.

Red Shoes Speaks No 55 Lisa’s TSA Experience from Lisa Cruz on Vimeo.