Sparkatopia » social media

My trip to the Buzz Live Studios with Maureen Wallenfang

tommytrc — Tue, 01 Nov 2011 00:10:26 +0000

I was asked to be a guest today on Buzz Live, the Appleton Post Crescents weekly retail business program. Such a treat!!!

I was joined by host Maureen Wallenfang as we talk about how businesses can profit from social media, and answer your questions.

Watch live streaming video from postcrescentbuzzlive at livestream.com

Red Shoes Speaks No. 74 Bad Critiques vs Great Customer Service

tommytrc — Tue, 18 Oct 2011 21:27:49 +0000

Are you listening to your customers? If they say something bad about your business in real time on Twitter, would you confront them in person?

www.youtube.com/watch?v=vZB9eyK941A

Red Shoes Speaks No. 68 Social Media Slip-ups

tommytrc — Fri, 08 Jul 2011 15:00:31 +0000

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

www.youtube.com/watch?v=vHsKDrxd6eQ

Red Shoes Speaks – No. 66 Until the Last Dance

tommytrc — Wed, 01 Jun 2011 17:03:32 +0000

Jess shares the heartwarming story of the loss of a dear relative and how she turned to blogging and social media for comfort. Your support network shows up in the most unlikely places and with the advent of social media, another channel for support is born. People grieve in different ways and sharing with your social network is one way of coping.

www.youtube.com/watch?v=BLfMVdB8n2U

Red Shoes Speaks No. 65 Social Selling & Etsy

tommytrc — Tue, 31 May 2011 16:51:57 +0000

Jess & Tommy talk about an article in INC magazine on the online home made / vintage selling site Etsy. Anyone can launch and sell on etsy.com but if you grow too large and have to outsource the production of such goods, you can not sell on the site any longer. Jess then turns the discussion to social selling and the “sell at home” marketplace. Makes you think how important social media and relationships are to the selling and buying process. Do you take recommendations for friends and family before you make purchasing decisions? Please be part of the discussion. Use #redshoespeaks in twitter or comment below!

www.youtube.com/watch?v=rBiea5L7UGM

Red Shoes Speaks No. 62 March F.O.R.T.H.

tommytrc — Tue, 22 Mar 2011 23:18:24 +0000

www.youtube.com/watch?v=rY3g8NhFhk0

Lisa and Tommy talk about a tradition that Lisa learned at her first PR job called March FORTH. A time to stop and reflect with fellow co-workers on the past year, set goals both personally and professionally and look forward to the future.

Red Shoes Speak No. 60 Using Klout to Build Social Media Buzz

tommytrc — Thu, 03 Feb 2011 21:03:58 +0000

We discuss how Klout works, brands going directly to consumers for reviews and if consumers will provide honest feedback to a company’s products or services.

www.youtube.com/watch?v=Y4sdz_8t2es

Red Shoes Speak No. 59 SuperBowl Fever and Social Media

tommytrc — Thu, 03 Feb 2011 20:48:46 +0000

Tommy and Lisa talk about the Superbowl (Go Pack Go!) and how a few companies are integrating social media campaigns with the excitement.

www.youtube.com/watch?v=LagNQk1luQc

Red Shoes Speaks No. 51 Celebrity Influencers

tommytrc — Mon, 20 Dec 2010 15:50:55 +0000

Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.

Red Shoes Speaks No. 54 Email Closings

tommytrc — Wed, 08 Dec 2010 16:39:40 +0000

What’s your sign-off? How you close your emails can win or lose you friends. Take care to use words carefully! Jess and Tommy took about the different ways to conclude an email and their personal preferences.

Red Shoes Speaks No. 54 Email Closings from Lisa Cruz on Vimeo.