Greg and Tommytrc highball around Appleton in a new 2011 Ford Explorer lent to use by Kayser Automotive Group Stoughton. Win a chance to drive the baby for a week to see your own slice of Wisconsin. Check out the facebook page and twitter for more info. Follow-us at @KayserStoughton on twitter and Kayser Automotive Group Stoughton on facebook.

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We discuss how Klout works, brands going directly to consumers for reviews and if consumers will provide honest feedback to a company’s products or services.

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Tommy and Lisa talk about the Superbowl (Go Pack Go!) and how a few companies are integrating social media campaigns with the excitement.

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Tommy and Lisa talk about the roll out of the Internet and it’s expected impact in the mid to late 90s. While the Internet didn’t change business over night back then, it surely is happening now. Take a listen and let us know what you think.

Red Shoes Speaks No. 56 A little discussion about a big change from Lisa Cruz on Vimeo.

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Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.

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How did TSA do communicating the new screening process to both their own employees and the public? Let us know what you think.

Red Shoes Speaks No 55 Lisa’s TSA Experience from Lisa Cruz on Vimeo.

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What’s your sign-off? How you close your emails can win or lose you friends. Take care to use words carefully! Jess and Tommy took about the different ways to conclude an email and their personal preferences.

Red Shoes Speaks No. 54 Email Closings from Lisa Cruz on Vimeo.

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Check into this! Is Foursquare evolving fast enough for businesses? Are you not digging Digg? Is Facebook evolving too fast? Weigh in as we discuss the evolution (of not) of social media platforms.

Red Shoes Speaks No. 53 The evolution of Social Media Tools from Lisa Cruz on Vimeo.

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Consumers are gathering their news and information in a variety of ways. Therefore, it’s more important than ever for government to deliver information on multiple platforms today. Tommy and Lisa discuss the ins and outs of consistently delivering information where the consumer is engaged.

Red Shoes Speaks No. 52 Why government needs to use social media to get the word out from Lisa Cruz on Vimeo.

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Once you get over the growth of Lisa’s pregnant belly, take a listen of what Tommy and Lisa have to say about the crush of negative political ads that ran during midterm elections. Did you have your fill? Do you think negative ads help or hurt the candidates? What would you think about a candidate who chose not to use negative ads?

Red Shoes Speaks No. 50 Negative Ads in Politics from Lisa Cruz on Vimeo.

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