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My trip to the Buzz Live Studios with Maureen Wallenfang

tommytrc — Tue, 01 Nov 2011 00:10:26 +0000

I was asked to be a guest today on Buzz Live, the Appleton Post Crescents weekly retail business program. Such a treat!!!

I was joined by host Maureen Wallenfang as we talk about how businesses can profit from social media, and answer your questions.

Watch live streaming video from postcrescentbuzzlive at livestream.com

Red Shoes Speaks – No. 73 Abercrombie & Fitch PR Win?

tommytrc — Tue, 30 Aug 2011 16:05:47 +0000

Abercrombie & Fitch has asked “The Situation” from the hit series “Jersey Shore” not to wear their line of clothing. Lisa & Tommy talk about this bold PR move and discuss. Do they really hate Mike “The Situation” Sorrentino that much or are they just trying to catch the attention or people and build buzz? Lisa & Tommy make the case, but what say you?

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

Red Shoes Speaks No. 72 – Censoring Comments on Facebook

tommytrc — Mon, 29 Aug 2011 13:58:48 +0000

Lisa & Tommy talk about Versace and their controversial choice to delete and turn off their Facebook comments regarding the hot button topic of sandblasting their jeans. How do you handle controversy when it happens to you? Do you have a crisis communication policy? Does deleting comments make them really go away?

Join the conversation by commenting below or using hashtag #redshoesspeaks on twitter!

www.youtube.com/watch?v=_VrSDOXhCXg

Red Shoes Speaks No. 69 Dumping our Website

tommytrc — Wed, 20 Jul 2011 11:33:26 +0000

Tommy & Sara talk about a newspaper in Maryland that moved all their web presence form their corporate website to Facebook. A bold move dumping their website but if you think about it, it maybe a smart move! They are taking their stories and content to where their readers are instead of making their readers leave Facebook to go get the content.

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

www.youtube.com/watch?v=uL5WojZSNhs

Red Shoes Speaks No. 68 Social Media Slip-ups

tommytrc — Fri, 08 Jul 2011 15:00:31 +0000

Tom and Sara discuss recent stories of PR agencies getting fired after negative tweets went out. A member of the Chrysler team inadvertently posted a highly controversial tweet from the corporate account instead of his private account. The Redner Group intentionally posted a negative tweet on behalf of their client 2K, causing the agency to be let go from the gaming corporation. Lesson learned: quadruple-check your tweets, especially if your job depends on it!

Join the conversation by commenting below or using hashtag #redshoesspeak on twitter!

www.youtube.com/watch?v=vHsKDrxd6eQ

Red Shoes Speaks – No. 66 Until the Last Dance

tommytrc — Wed, 01 Jun 2011 17:03:32 +0000

Jess shares the heartwarming story of the loss of a dear relative and how she turned to blogging and social media for comfort. Your support network shows up in the most unlikely places and with the advent of social media, another channel for support is born. People grieve in different ways and sharing with your social network is one way of coping.

www.youtube.com/watch?v=BLfMVdB8n2U

Red Shoes Speaks No. 65 Social Selling & Etsy

tommytrc — Tue, 31 May 2011 16:51:57 +0000

Jess & Tommy talk about an article in INC magazine on the online home made / vintage selling site Etsy. Anyone can launch and sell on etsy.com but if you grow too large and have to outsource the production of such goods, you can not sell on the site any longer. Jess then turns the discussion to social selling and the “sell at home” marketplace. Makes you think how important social media and relationships are to the selling and buying process. Do you take recommendations for friends and family before you make purchasing decisions? Please be part of the discussion. Use #redshoespeaks in twitter or comment below!

www.youtube.com/watch?v=rBiea5L7UGM

Red Shoes Speaks No. 51 Celebrity Influencers

tommytrc — Mon, 20 Dec 2010 15:50:55 +0000

Does a being a celeb and having a big following mean big influence? Not so much.

Red Shoes Speaks No. 51 Celebrity Influencers from Lisa Cruz on Vimeo.

Red Shoes Speaks No. 43 Emmys and Social Media

tommytrc — Wed, 08 Sep 2010 00:21:56 +0000

The crew discuss the role Twitter played at this year’s Emmy’s.

Red Shoes Speaks No. 43 Emmys and Social Media from Lisa Cruz on Vimeo.

Red Shoes Speaks No. 32 The Origins of the Tweetup

tommytrc — Tue, 29 Jun 2010 14:16:59 +0000

Lisa and Tommy discuss a photograph he took while having breakfast at a local fast food restaurant. A group of senior’s having coffee. Could this be the origin of the first tweet-up? Social media really isn’t all that new now is it…just ask your grandpa who went to the corner store for a cup of coffee and some chat time with a bunch of old friends.

Red Shoes Speaks No. 32 The Origins of the Tweetup from Lisa Cruz on Vimeo.